![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53032145-0-image-a-3_1642439476075.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
Clayton Sullivan's Fact of the Day - Fact of the Day: The Nike slogan, “Just do it” was inspired by Gary Gilmore's last words. The serial killer said 'Let's do it' before
![Just Do It” Campaign by Nike, Most Profitable Tagline of all the Time – Genesis-The Marketing Club @LBSIM Just Do It” Campaign by Nike, Most Profitable Tagline of all the Time – Genesis-The Marketing Club @LBSIM](https://genesislbsimblog.files.wordpress.com/2019/05/573faef6-9fe0-4719-aa57-ccab0614701c-2.jpg?w=1100)
Just Do It” Campaign by Nike, Most Profitable Tagline of all the Time – Genesis-The Marketing Club @LBSIM
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c250000ae13e18230.jpeg?ops=scalefit_720_noupscale&format=webp)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg)